🏷️ White Label
Sell loyalty with your brand.
Growalty White Label gives you the full product — you put your name on it. Your own platform, your own pricing, full margin.
Why White Label
Your brand · your domain
Your name on the customer experience. Your agency owns the relationship.
Recurring revenue
Charge merchants a monthly fee — we don't take any cut.
Multi-client panel
Manage all your clients from a single dashboard.
Premium support
Direct line to the Growalty team. We back your agency up.
How does it work?
We onboard your agency
Single setup call: branding, domain, fiscal data, panel configuration.
We hand over the platform with your brand
Your domain, your logo, your colours. We are invisible to your customers.
You sell to your merchants
Your pricing, your invoicing, your contract. We don't intervene.
We back you up technically
Premium support for your team. Your merchants only see your agency.
What your merchants get
Apple Wallet · Google Wallet
Stamps and configurable rewards
Automated push notifications
Games (wheel · scratch · raffles)
Real-time dashboard
Services your agency can sell
Growalty is the engine. You sell implementation, design and growth.
On top of the monthly plan, you can offer:
Onboarding & setup
- Initial setup
- Migration from other platforms
- Branding setup
- Team training
Design & creative
- Loyalty card design
- Push notification copy
- Visual campaigns
- Photo & video
Strategy
- Loyalty programme design
- Tier definition
- Rewards mix
- Vertical playbooks
Campaigns & retention
- Recurring campaigns
- Inactive-customer reactivation
- VIP segmentation
- Special events
Reporting & analytics
- Monthly reports
- Cohort analysis
- ROI dashboards
- Executive reviews
Tech & integrations
- POS integration
- Ecommerce connection
- Custom webhooks
- API to your CRM
With White Label, you charge the software + your services. That's where the margin is.
Calculate your profitability
Adjust the controls to see your potential margin
Agency plan
Includes 10 merchants
Revenue
USD 50 × 15
Cost breakdown
USD 249 Base plan + USD 25 × 5 Extras
Monthly margin
+ your services
USD 376
50Margin %
This is just the software margin. Additional services (setup, POP, social, etc.) add up on top.
White label plans
Start with Agency. Scale when you need to — without paying setup again.
Agency
To start commercializing your own white label platform.
≈ USD 83/mes equivalente · USD 299 setup + USD 189 vs mensual
- Custom branding (logo, colours, domain)
- Multi-client management panel
- Up to 5 merchants
- Up to 2 locations per merchant
- All Growalty Pro features for your merchants
- Email and WhatsApp support
- Free training and certification
- Sales materials
- Optional white-label
Agency Pro
To scale with all the pro tools.
≈ USD 208/mes equivalente · USD 299 setup + USD 489 vs mensual · extras a USD 25/mes
- Everything in Agency
- Up to 24 merchants total
- Up to 10 locations per merchant
- Priority WhatsApp support
- Quarterly strategy review with account manager
- Co-branded sales materials
- Access to internal playbooks
- Discounts on custom integrations
- Early access to features in beta
Agency Scale
For large operations with 25+ merchants.
≈ USD 416/mes equivalente · USD 299 setup + USD 989 vs mensual · extras a USD 15/mes
- Everything in Agency Pro
- 25 merchants included · no upper cap
- Dedicated account manager
- Same-day SLA support
- Custom integrations included
- Co-marketing with Growalty
- Co-branded materials
Reglas del modelo
- Setup is one-time over the customer's lifetime (paid once per agency).
- Migrations between plans (Agency → Pro → Scale) never charge setup again.
- Extra merchants are billed monthly and pro-rated.
- All plans include premium support and access to product updates.
Premium white-glove onboarding
Setup with a dedicated account manager: 1-on-1 configuration of your first merchant, customised training and priority support for 30 days.
More than 50 merchants or specific needs? Let's talk
Requirements to be a Growalty Partner Agency
Send us this and within 48-72h your White Label is ready to sell.
Brand
- Logo (PNG/SVG)
- Commercial product name (how you want it to be called)
Design
- Primary colour (hex) + secondary colour (optional)
- Preferred typography (optional)
Domain
- Subdomain to use (e.g. club.youragency.com)
- DNS access or person responsible to point it
Emails
- Option A: 'Sent via Growalty' (fast)
- Option B: Connect Resend (API Key) to send from no-reply@youragency.com
Support
- Agency support WhatsApp or email (so merchants can contact)
Legal
- Fiscal name of the agency + country (for the agreement)
- Short text of programme conditions (we provide a template)
Once this is ready, we do the setup and deliver: WL landing, agency panel, templates and sales kit.
Frequently asked questions
Ready to activate your White Label?
Let's talk. We understand your agency and prepare a proposal in 24h.
No commitment. The monthly plan starts when your environment is ready.