52%
Aggregated data from Growalty merchants in 2024-2025. Typical email open rate: 18%. SMS: 35%.
Push notifications straight to the lock screen
The channel with the best open rate on the market. No emails lost to spam, no paid SMS — native wallet push.
Engagement
Push
When a customer activates their card in Growalty, they automatically opt in to push notifications from the merchant. The merchant can send messages from the dashboard: "you're one stamp away from a free coffee", "this week, double-stamp Tuesdays", "your reward is ready, come pick it up". The message appears on the customer's lock screen with the merchant's logo.
How it works
Merchant writes the message from the dashboard
Simple editor with templates: reward ready, deal of the day, visit reminder.
Push is sent to all customers with active cards
Segmentation by last visit, stamp count, average ticket. Sent only to the customers that matter.
Customer receives the notification on their screen
Appears next to bank or WhatsApp notifications. Typical open rate: 45-60%.
Results
€0
Wallet push notifications are free — no SMS or email marketing credit cost.
+22%
In cohorts where the merchant sends 1-2 pushes per week we measured a 22% lift in visit frequency.
Industries where it shines
Frequently asked questions
- Wallet push is free (SMS costs ~€0.05-0.10), is not flagged as spam by carriers, lands on the lock screen with the merchant's logo, and can be toggled on/off without a SIM. Typical open rate is 2× that of an SMS.
Related features
- Engagement
Loyalty cards in Apple Wallet and Google Wallet
The customer saves their card directly on their phone. No app download, no account creation, no friction.
View feature - Engagement
Digital stamps and rewards — the classic mechanic, done right
The merchant stamps from their dashboard. The customer sees progress on their wallet card. The reward is redeemed in a single tap.
View feature - Operations
Benefits club — more than stamps: being a member is worth something
Define multiple perks for "being a member" of the merchant. Permanent discounts, early access, events, cross-merchant benefits.
View feature
Activate your first card today
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