Included in all plans. Not a separate module — it ships with the loyalty system.
Simple CRM — all your customers, all their visits, in one panel
It's not Salesforce. It's the minimum CRM a local business needs: name, last contact, what they like, what they spent.
Operations
CRM
Growalty consolidates every customer who activated their card into a single view: name, email, phone, signup date, last visit, average ticket, accumulated stamps, redeemed rewards, preferred products (if the panel records the ticket). The merchant can filter, segment, add internal notes ("likes Americano with no sugar"), and send push campaigns or gift cards to a segmented group. No learning curve — designed for someone who does not use a CRM.
How it works
Customer activates their card
At that moment a record is created in the CRM with the basic data they entered while activating.
Each visit enriches the record
Every stamp, redemption, game and gift card received — all logged with timestamp in the customer's history.
Merchant segments and acts
Filters by last visit, ticket, stamps. Select a group, send push, offer or gift card in bulk.
Results
Filter (1) → select (2) → message type (3) → send (4). No list imports, no VBA, no training.
A quarterly push campaign to "customers inactive for 60+ days" recovers on average 31% of them.
Industries where it shines
Frequently asked questions
- In that it is NOT one. HubSpot/Salesforce are designed for B2B sales teams with pipelines, deals, opportunities. Growalty's CRM is designed for a café owner who wants to know who Juan is, what he orders, when he comes and how to say 'we missed you' if he hasn't been in a while. Zero complexity.
Related features
- Operations
Dashboard and analytics — the numbers that matter, without the complexity
Average ticket, visit frequency, recurrence, churn. Three real metrics, not an ocean of charts.
View feature - Engagement
Push notifications straight to the lock screen
The channel with the best open rate on the market. No emails lost to spam, no paid SMS — native wallet push.
View feature - Operations
Benefits club — more than stamps: being a member is worth something
Define multiple perks for "being a member" of the merchant. Permanent discounts, early access, events, cross-merchant benefits.
View feature
Activate your first card today
The FREE plan gives you everything essential. Setup in 5 minutes, no credit card.